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INFORMATION TECHNOLOGY - INVESTING VS SPENDING
INFORMATION TECHNOLOGY - INVESTING VS SPENDING
THE DIGITAL AGE OF ACCOUNTING VERSION 5.0
THE DIGITAL AGE OF ACCOUNTING VERSION 5.0
The South Florida tech industry is experiencing growth, with entrepreneurs and tech companies paving the way! New start-ups and unique offerings, supported by new technologies, are creating new opportunities for tech workers and investors alike.
The South Florida tech industry is experiencing growth, with entrepreneurs and tech companies paving the way! New start-ups and unique offerings, supported by new technologies, are creating new opportunities for tech workers and investors alike.
Microsoft & Philips Collaborate on AR Surgical Technology
The future of surgical technology comes with Augmented Reality
In 2016, the augmented reality (AR) market was valued at $2.3 billion. By 2023, the market is expected to reach a whopping $61.3 billion. That’s because augmented reality is no longer limited to the field of 3D technology. Industries such as medicine and education are benefiting from it, too.
Just recently, Philips has unveiled a mixed reality concept co-developed with Microsoft, which will showcase augmented reality applications for minimally invasive and image-guided therapies. The augmented reality concept is based on Philips’ Azurion image-guided therapy platform and Microsoft’s HoloLens 2 holographic computing platform. CathLab Digest defines HoloLens as a self-contained holographic computer that enables hands-free, heads-up interaction with 3-dimensional digital objects. It is complemented by existing and new Azure cloud services and it has a built-in AI that makes it an intelligent edge device.
The tech will benefit surgeons by converting information usually displayed on a 2D screen into a 3D holographic augmented reality environment. This can intuitively be controlled by a medical professional. Atul Gupta, chief medical officer for Image Guided Therapy at Philips, believes that transitioning from open surgery to image-guided procedures has improved patient outcomes and reduced costs because the patient spends less time in the hospital. “On our Azurion platform, we seamlessly integrate a range of data sources in a way that is intuitive to understand and control. This concept allows me to see the real world superimposed with the live data and 3D medical imagery needed to guide our precision therapy.”
Med-Tech News explains that during a minimally invasive procedure using augmented reality, a physician cannot directly see or touch the treatment area. They will rely on advanced medical imaging technologies like an ultra-low dose of ultrasound and X-ray imaging. Other navigation technologies will be used, too, to help see inside the patient and guide the physician’s actions.
Microsoft’s AI and mixed reality technical expert Alex Kipman says mixed reality holds great potential in healthcare: “Our collaboration with Philips shows how that potential is already beginning to be realized. Mixed reality is giving people new ways to interact with the digital and physical world, bringing the benefits of the digital revolution to entirely new experiences across the globe.”
Healthcare is at the forefront of integrating AR and AI into its industry and is also where the latest cutting edge technology is being trialed and implemented. Maryville University’s outlook for software development graduates reveals how by 2024 there is expected to be a 17% growth in jobs – no doubt due to the advancement of tech like AR and AI. As more graduates become part of the software industry, so too will the number who enter, and subsequently help improve healthcare and medicine, as a result. This will lead to a more widespread use of augmented reality surgical technology.
Augmented reality is not only being used for medical procedures - it can also be used to revolutionize the treatment of developmental disorders like Autism Spectrum Disorder. Although it’s still in a relatively early stage, augmented reality solutions may be just the technology that could revolutionize how ASD is treated as we’ve pointed out in a story we wrote on The Silver Logic. Healthcare technology is advancing very fast and the future looks very bright.
Microsoft & Philips Collaborate on AR Surgical Technology
The future of surgical technology comes with Augmented Reality
In 2016, the augmented reality (AR) market was valued at $2.3 billion. By 2023, the market is expected to reach a whopping $61.3 billion. That’s because augmented reality is no longer limited to the field of 3D technology. Industries such as medicine and education are benefiting from it, too.
Just recently, Philips has unveiled a mixed reality concept co-developed with Microsoft, which will showcase augmented reality applications for minimally invasive and image-guided therapies. The augmented reality concept is based on Philips’ Azurion image-guided therapy platform and Microsoft’s HoloLens 2 holographic computing platform. CathLab Digest defines HoloLens as a self-contained holographic computer that enables hands-free, heads-up interaction with 3-dimensional digital objects. It is complemented by existing and new Azure cloud services and it has a built-in AI that makes it an intelligent edge device.
The tech will benefit surgeons by converting information usually displayed on a 2D screen into a 3D holographic augmented reality environment. This can intuitively be controlled by a medical professional. Atul Gupta, chief medical officer for Image Guided Therapy at Philips, believes that transitioning from open surgery to image-guided procedures has improved patient outcomes and reduced costs because the patient spends less time in the hospital. “On our Azurion platform, we seamlessly integrate a range of data sources in a way that is intuitive to understand and control. This concept allows me to see the real world superimposed with the live data and 3D medical imagery needed to guide our precision therapy.”
Med-Tech News explains that during a minimally invasive procedure using augmented reality, a physician cannot directly see or touch the treatment area. They will rely on advanced medical imaging technologies like an ultra-low dose of ultrasound and X-ray imaging. Other navigation technologies will be used, too, to help see inside the patient and guide the physician’s actions.
Microsoft’s AI and mixed reality technical expert Alex Kipman says mixed reality holds great potential in healthcare: “Our collaboration with Philips shows how that potential is already beginning to be realized. Mixed reality is giving people new ways to interact with the digital and physical world, bringing the benefits of the digital revolution to entirely new experiences across the globe.”
Healthcare is at the forefront of integrating AR and AI into its industry and is also where the latest cutting edge technology is being trialed and implemented. Maryville University’s outlook for software development graduates reveals how by 2024 there is expected to be a 17% growth in jobs – no doubt due to the advancement of tech like AR and AI. As more graduates become part of the software industry, so too will the number who enter, and subsequently help improve healthcare and medicine, as a result. This will lead to a more widespread use of augmented reality surgical technology.
Augmented reality is not only being used for medical procedures - it can also be used to revolutionize the treatment of developmental disorders like Autism Spectrum Disorder. Although it’s still in a relatively early stage, augmented reality solutions may be just the technology that could revolutionize how ASD is treated as we’ve pointed out in a story we wrote on The Silver Logic. Healthcare technology is advancing very fast and the future looks very bright.
Preparing For Success When Pitching An App to Angel Investors
Preparing For Success When Pitching An App to Angel Investors
Why Apps Succeed or Fail & How to Avoid Costly Mistakes
Why Apps Succeed or Fail & How to Avoid Costly Mistakes
Is Your App Idea A Viable Business Opportunity?
Is Your App Idea A Viable Business Opportunity?
Startup Grind Palm Beach | Fireside Chat w/ Peter Pezaris CEO of CodeStream
Startup Grind Palm Beach | Fireside Chat w/ Peter Pezaris CEO of CodeStream
ITPalooza Panelists: Anand Rao, Elizabeth Decker, Jennifer Torlone, John Riley, Murray Izenwasser
ITPalooza Panelists: Anand Rao, Elizabeth Decker, Jennifer Torlone, John Riley, Murray Izenwasser
Digital Transformation: Embracing the Digital Future
ITPalooza 2018
Panelists: David Coddington, Chris Fleck, Gary Press SFBW, Joseph Princz, Michael Auer
If you’re interested in getting high-level content on what the digital future looks like for marketing and what technologies are impacting it right now, ITPalooza was the right place to be. Panelists shared all their knowledge on how they and their businesses have been impacted by the current wave of Digital Marketing.
Our team at The SilverLogic heard a list of different theories for what this transformation in Digital Marketing meant and what concerns it brings. The panelists' discussion included AI, multichannel marketing, ROI on extreme targeting, and more.
Is AI The Future of Marketing?
Artificial intelligence or AI has generated a big controversy in regards to if it will take over human need to fulfill any marketing tasks or not. It’s understandable why some would see this smart technology as a threat since AI can learn the digital behavior of any user on the web quickly.
The marketing profession depends on reaching people and cultivating relationships. As such, marketing trends must always reflect current consumer needs, here is where AI is key. Every person produces tons of data daily, this is too much for any human to analyze but not for artificial intelligence. AI analyzes data like a piece of cake.
Some people are scared about losing their jobs but as Michael Auer, Inbound marketing manager at Winn Technology Group said: AI is not going to take anyone's job since humans [still need to] analyze personal experience. The human factor cannot and will not go away.
This is not a matter of who takes over who. Artificial intelligence is empowering marketing teams to act and process on customer data in a way that more effectively reaches the individuals. It’s simple, AI empowers marketers to reach a higher level of quality service.
Multichannel Marketing
Do you know how to optimally reach your targeted audience? In this conference, panelists at ITPalooza shared the idea of why multichannel marketing is not the right strategy to take. Here is what they shared:
David Coddington: It’s an age issue and the level of learning [that] you have to be willing to give as the user/customer... Now people just look to cut off the ads.
Gary Press: No one that I know watches television. People are seeking a peaceful time where they are away from ads.
Michael Auer: Creating the right bio persona is how you will be able to bridge your customer since you will know what they are looking for and more insights on how to reach them.
How do you see the digital future moving forward with how clients are being targeted?
All panelists had a similar answer: extreme targeting. It seems to be key to the success of sales increase.
All clients are facing extreme targeting. This might be annoying for B2C but good for B2B since this strategy get companies to sell more.
Michael Auer: Extreme targeting is annoying but necessary because it works.
Consumers (B2C) get advertised for things they might like, but how much is appropriate is debatable. It's a fine line. If companies were to cross it, they risk exasperating the consumer to the point where consumers become the enemy of the brand, advocating in a negative tone against the brand.
2% of people research before buying a product so having a presence on the internet is extremely important.
Why is extreme targeting good for B2B? Having targeted, companies-specific ads has the added benefit of giving the target company some insight into the industry. Basically, the marketer is doing the work of analyzing the market and making the prediction that of all the possible products, a particular subset of products is what you and your competitors are likely to need in the near future.
For example, a manufacturing company might be targeted by a robotics company selling a robotic arm with scientific-seeming statements such as: Increase your capacity by 21%.
The manufacturing company will analyze whether this robotic arm is really what companies need, but deep down it knows that they are selling to you and to your competitors as well. Even if the capacity increase is less than 21%, if the manufacturing company's competitors purchase the product and it increases their capacity in any way the marketplace just got more competitive.
For other companies, the ad could be a machine, a software, or a 3D printer.
The takeaway: you get sold what others in the same industry have invested in. Leverage that knowledge.
Related topics:
Digital Transformation: Embracing the Digital Future
ITPalooza 2018
Panelists: David Coddington, Chris Fleck, Gary Press SFBW, Joseph Princz, Michael Auer
If you’re interested in getting high-level content on what the digital future looks like for marketing and what technologies are impacting it right now, ITPalooza was the right place to be. Panelists shared all their knowledge on how they and their businesses have been impacted by the current wave of Digital Marketing.
Our team at The SilverLogic heard a list of different theories for what this transformation in Digital Marketing meant and what concerns it brings. The panelists' discussion included AI, multichannel marketing, ROI on extreme targeting, and more.
Is AI The Future of Marketing?
Artificial intelligence or AI has generated a big controversy in regards to if it will take over human need to fulfill any marketing tasks or not. It’s understandable why some would see this smart technology as a threat since AI can learn the digital behavior of any user on the web quickly.
The marketing profession depends on reaching people and cultivating relationships. As such, marketing trends must always reflect current consumer needs, here is where AI is key. Every person produces tons of data daily, this is too much for any human to analyze but not for artificial intelligence. AI analyzes data like a piece of cake.
Some people are scared about losing their jobs but as Michael Auer, Inbound marketing manager at Winn Technology Group said: AI is not going to take anyone's job since humans [still need to] analyze personal experience. The human factor cannot and will not go away.
This is not a matter of who takes over who. Artificial intelligence is empowering marketing teams to act and process on customer data in a way that more effectively reaches the individuals. It’s simple, AI empowers marketers to reach a higher level of quality service.
Multichannel Marketing
Do you know how to optimally reach your targeted audience? In this conference, panelists at ITPalooza shared the idea of why multichannel marketing is not the right strategy to take. Here is what they shared:
David Coddington: It’s an age issue and the level of learning [that] you have to be willing to give as the user/customer... Now people just look to cut off the ads.
Gary Press: No one that I know watches television. People are seeking a peaceful time where they are away from ads.
Michael Auer: Creating the right bio persona is how you will be able to bridge your customer since you will know what they are looking for and more insights on how to reach them.
How do you see the digital future moving forward with how clients are being targeted?
All panelists had a similar answer: extreme targeting. It seems to be key to the success of sales increase.
All clients are facing extreme targeting. This might be annoying for B2C but good for B2B since this strategy get companies to sell more.
Michael Auer: Extreme targeting is annoying but necessary because it works.
Consumers (B2C) get advertised for things they might like, but how much is appropriate is debatable. It's a fine line. If companies were to cross it, they risk exasperating the consumer to the point where consumers become the enemy of the brand, advocating in a negative tone against the brand.
2% of people research before buying a product so having a presence on the internet is extremely important.
Why is extreme targeting good for B2B? Having targeted, companies-specific ads has the added benefit of giving the target company some insight into the industry. Basically, the marketer is doing the work of analyzing the market and making the prediction that of all the possible products, a particular subset of products is what you and your competitors are likely to need in the near future.
For example, a manufacturing company might be targeted by a robotics company selling a robotic arm with scientific-seeming statements such as: Increase your capacity by 21%.
The manufacturing company will analyze whether this robotic arm is really what companies need, but deep down it knows that they are selling to you and to your competitors as well. Even if the capacity increase is less than 21%, if the manufacturing company's competitors purchase the product and it increases their capacity in any way the marketplace just got more competitive.
For other companies, the ad could be a machine, a software, or a 3D printer.
The takeaway: you get sold what others in the same industry have invested in. Leverage that knowledge.
Related topics: