AUGMENTED REALITY ISN'T THE FUTURE. IT'S THE PRESENT

For the past several years, consumer interaction with augmented reality could largely be classified under the banner of novel experiences.

This white paper will explore where AR has been and—much more importantly— where AR is going as a consumer technology. After reading the paper, you will understand:

• What augmented reality is? Cases of implementation
• How it will develop in the B2C space over the next five years
• How augmented reality is maturing from a novel gimmick to more passively-integrated technology with several practical use cases for consumers
• The emerging development platforms and next-generation technologies that will finally make augmented reality a daily-use technology for consumers