Over the past 10 years social media marketing has turned from a novelty thing digitally focused companies used to something every company needs to do, and do well. At TSL, members of our team have helped clients big and small build winning social media programs. These are our golden rules for helping any social media program take flight.
1. Plan Ahead
Any social media program worth it’s salt will be scheduled ahead of time. It won’t just save you time, it will help you ensure the content you are sharing falls in line with your current marketing plans. At TSL, we tend to schedule our own posts at least two weeks out. We plan our entire month of digital content at least a month ahead of time.
2. Have Fun
Nothing is worse than a social media post that sounds like it was written by your legal team (no offense to you lawyers out there). Social Media is a great place to really build the voice and tone of your company or organization. It’s also a place you can be more fun and engaging while still being true to who you have established yourself to be as a brand.
3. Be Authentic
Authenticity is key in everything your company or organization puts out. Whether it’s a press release or a Facebook post, make sure that everything you say sounds like you. Social Media is a great place to build trust with your customers — it’s also a great place to lose it.
4.Engage with your Audience
It’s easy to just post an article on your companies Facebook page and forget it. Don’t do that. The brands who perform the best online always make sure they are engaging with their audience. Whether it’s responding to a comment on an article you shared on Facebook or joining in on a conversation on Twitter, don’t just walk away from your posts after you share them.